BEST CONCEPTUAL WEDDING FILM: EVERGREEN WITH ECHOES

TELL US SOMETHING ABOUT EVERGREEN.
We are Luigia and Giuseppe (wife and husband) owners and founders of evergreen film. We are filmmakers based in Italy but we travel the world documenting the most beautiful love stories. We run our business till 2010, we also works with Commercial, Music and Arts. Our paths crossed despite coming from different studies: Giuseppe is graduated in Art , he is also a teacher video Artist. His works have been exhibited in many art exhibitions like Venice Biennale of Art. I (Luigia) have studied communication and performing Arts. Due to our background and deep love of cinema, we have been invited in many conferences, in Italy and in Europe, to talk about the creative languages applied to wedding cinematography. In these years we filmed more than 200 destination weddings and elopement weddings in Paris, Normandy, Uk, Switzerland, Spain, Italy, Hong Kong, Greece. We are founders of ANV ( Italian association of filmmakers ) who was born in 2013 and today welcomes the most important names in Italian wedding videography.

WHY DID YOU ENTER THESE AWARDS?
It was a way to be able to attend your event even if not physically present. We feel very close to your desire to share spaces and ideas, and we enthusiastically support For Love's Sake. Our character does not make us very accustomed to participate in contests and awards,we do not participate often, but we believe it is important to get involved and connect with the most brilliant minds in the world videography scene.

WHAT DOES THIS AWARD FOR BEST CONCEPTUAL WEDDING FILM MEAN TO YOU?
First of all, we are very grateful and proud to have won this award. I think it fits us perfectly, to our work and to our research in the visual field. Our approach to wedding cinematography is very conceptual and experimental. We believe that to tell something about wedding it is not necessary to show the facts, but we shift our attention from the facts to the ideas. We are fascinated by the mystery of the image that is never what it indicates in appearance but more, what it wants to be in substance: a Meaning. We treat the "wedding story" as a special form of anthropological cinema, a form of Mythopoetic lyricism drawing on those languages of avant-garde cinema.

DID YOU ALREADY KNEW THIS WOULD BECOME A SPECIAL FILM WHILST SHOOTING IT?
We put the highest expectations on every film that we document, but there were some clear signs that would have made us particularly love this film. We have had a strong empathy with the couple since their first email. They immediately proved to be very involved and shared with us the desire to tell something that went beyond the wedding event, they wanted a more intimate portrait of their love story. The couple is based in New York and they have decided to spend about a week in the Tuscan countryside surrounded by the closest friends and families. We immediately integrated into their family, we felt part of it. Together we explored the area surrounding the Villa they rented for the wedding and we also visited a magical place in Tuscany, the Carrara Marble quarries. The visit to the marble quarry was very inspiring. We have treated the construction of the story as the process of making a marble sculpture. As Michelangelo said, the form is already contained within the marble block, the aim of the artist is to reveal it.

WHAT PART OF THIS FILM IS YOUR FAVORITE AND WHY?
There is not a part of the video that we prefer the most, our judgment is always in the balance between what we have achieved and what we could have done. We are always very critical of our work. The opportunity to share with colleagues also serves this, understand how to improve our work and stay inspired.

COULD YOU DESCRIBE THE EDITING PROCESS?
We usually choose images with a stronger emotional tension. Generally we like tell a lot about the surrounding environment, so we select in addition to the portraits of the couple also empty fields and fields. During the pre-cut process we listen to music and often the sounds convey a suggestion and inspire us a first idea to start the editing process. We believe that editing is not a meccanical act, but a very important creative process, so we let ourselves be inspired. When we edit a video in general we proceed more like a sculptor, removing from the chaotic unit to bring out a harmonious synthesis.

WHAT WAS THE BIGGEST STRUGGLE YOU HAD TO OVERCOME DURING THE WHOLE PROCESS?
The biggest challenge in this work was to create a narrative unity starting from very different material, very different situations. We had to mix home video material (iPhone + Gopro) that was shot in NY by the couple, two different ceremonies (Chinese and Symbolic), a shooting in the woods and one in the marble quarries.

OKAY, THE QUESTION EVERYBODY ALWAYS ASKS….. LET’S GET THAT OUT OF THE WAY. WHAT WAS IN THE KIT-BAG DURING THIS WEDDING?
- Sony alpha 7 SII
- Zeiss Loxia 35mm and 50mm
- Zeiss Batis 25mm and 85mm
- Zeiss Pancolar 50mm vintage lens whit Tilt adapter
- Zhiyun Crane V1
- Dji Mavic Pro

WAS THERE SOMETHING YOU LEARNED DURING MAKING THIS FILM?
As authors, we always tell something about us when we tell someone else' s story, we get naked. It's essential to establish a strong relationship of empathy with the client, the greater will the emotional involvement with the couple, the more intense and deep will be the story. We have learned that perfection and ostentation of great things are not part of us, we prefer simple stories, the beauty hidden beneath the surface.

WHY DID YOU CHOOSE THIS STRUCTURE OF STORYTELLING/EDITING?
There is no real motivation, I believe it is the one that most naturally took shape.

WHY THIS MUSIC AND HOW DID YOU IMPLEMENT SOUND DESIGN?
As we have said, music always plays a fundamental role in our work. It often offers us the inspiration from which our work takes his shape. We never use a single song, but just as for the images, we make an intricate sound editing. In this video there are more than nine songs mixed together. We put a lot of focus on the construction of sound design, we believe that its importance is comparable to that of images, sound is a specific language. We also like to generate sounds ad hoc with the electronic synthesizer and the theremin. In Echoes we merged electronic with classical lyric music, we often use songs that are in strong contrast with each other, almost strident.

WHAT OR WHO IS YOUR INSPIRATION, IN GENERAL?
In our work, we are influenced by a specific branch of cinema we studied, we really love experimental and non-narrative cinema and the new american cinema authors. We are inspired by the work of Stan Brackhage, Jonas Mekas, Mery Menken, Tarkovskij, Bergman, David Lynch, Refn, or Terrence Malick, Won Kar Wai, Peter Grenaway, Darren Aronofsky, Roy Andensson. Each director we love leaves a mark in our works. We are passionate about high definition listening so we listen to a lot of music, from electronic to classical music and we also play a bit of guitar, electronic synthesizer and the theremin. Every single experience we do in our lives influences us, we love to get lost in places we do not know, we love to spend time with friends and family, we love to read books and to imagine stories and places that do not exist.

IS THERE SOMETHING MORE YOU WOULD LIKE TO SHARE ABOUT THIS FILM?
We are very happy to have been able to convey, to all those who have seen the film, a bit of our vision. The level of the participants and winners of the contest was very high and we are grateful for this award.
We would like to share a thought with you:

Our work is nourished by imagination, cinema by its nature opens the door to magic, gives shape to emotions and imagination. We must be visionaries, we must wash our eyes and learn to observe the world around with ever increasing sensitivity. We should not limit our creativity to patterns pre-established by someone who came before us, as authors we have to walk our path, just so we can really make a difference.


VISIT WEBSITE EVERGREEN



I N S P I R I N G  •  C O N N E C T I N G  •  L E A R N I N G  •  S H A R I N G  •  G R O W I N G  •  C H A L L E N G I N G

© 2018 For Love's Sake, All Rights Reserved.
Follow us on